Research has shown that 97% of consumers read reviews before making a purchase.

Writing and posting content is hard work.
It’s even more challenging to do it well when you’re in a minefield like Content Marketing, full of pitfalls that can trip up your creativity or, worse – cause damage! I’ve got seven tips on how not only to create high-quality material but also make sure everything comes across as dramatic enough for the audience (and enjoyable too!).