The Marketplace for South Asian Products

The perfect alternative to desi high street shopping, delivered straight to your door.

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Multi-Award Winning,, the first and only UK South-Asian marketplace, has been named Startup of the Year 2023 at The Signature Awards 2023. Launched at the end of 2021, was created to provide a platform for South-Asian businesses and customers in the UK to connect with each other and share products.

Multi Award Winners! has over 190 businesses registered on our platform, selling over 18,000 products across categories such as fashion & accessories, health & beauty products, home & kitchen essentials and much more! With new sellers joining daily, customers can find anything they need on our platform at competitive prices.

Since launch just over a year ago, we have grown from 1 to 8 members of staff and won multiple awards: the Asian Business Chambers of Commerce – Outstanding Startup of the Year 2022 and now The Signature Awards – Startup of the Year 2023. This evidences our relentless team – each championing our values and working towards our mission, and a testament to all our loyal customers and sellers who have supported us since day one. It’s an honour to receive another award.

It Wouldn't be possible Without Our Sellers

We are incredibly proud to represent UK South-Asian businesses and customers with our platform. We have always strived to make sure that we are constantly improving our features, sellers and products so that our sellers and customers have access to the best experience possible when using

We are committed to providing a safe and trustworthy online experience for UK South-Asian businesses and customers alike, continuously adding new features and expanding its selection of products.

As a brand, we have an ambitious roadmap for 2023, which will only further support and enhance the experience of existing and new businesses and customers.

Thank you once again to all who have supported us from launch, to now, and for the future.

Kindest Regards

Tarny Athwal

Founder and Managing Director

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